The Congress communications initiative organized by Common Ground Public Relations generated media coverage far beyond what the Congress organizers envisioned. The media coverage was excellent and conveyed the full diversity of the research, from eight plenary lecturers and 324 invited speakers from six continents, to numerous local, state, national, and international press. Common Ground Public Relations was excellent in spreading the word to the world that Missouri is an international leader in plant research and biotechnology and a formidable player in the life sciences arena.

-Perry Gustafson, Chair, 9th
International Plant Molecular Biology Congress

Strategic Planning

Common Ground Public Relations delivers the range of services available from the large agencies by investing in a talented team, media databases and research technologies, leveling the playing field and offering a thorough work-product that we know can stand against any “large” agency.

Our planning approach is different from that of many other firms. We take an audience-oriented approach in crafting communications plans, wherein important audiences are tracked and outreach strategies are applied to each, with messages appropriately developed for their unique motivators.

Our media relations approach is also different. We diligently develop multiple ways to tell a client’s story in the media, then tirelessly seek appropriate venues to match.

Our model is one of intense collaboration, wherein our clients benefit by having the Common Ground team focused on their challenges, bringing new perspectives to light and sharing leads based on the philosophical premise that an organization will reach its goals most efficiently and with maximum results when it engages in dynamic relationships with key stakeholders.

Whether through media relations or community outreach, enhanced relationships based on meaningful messages will result in improved loyalty, credibility and overall awareness.