The Congress communications initiative organized by Common Ground Public Relations generated media coverage far beyond what the Congress organizers envisioned. The media coverage was excellent and conveyed the full diversity of the research, from eight plenary lecturers and 324 invited speakers from six continents, to numerous local, state, national, and international press. Common Ground Public Relations was excellent in spreading the word to the world that Missouri is an international leader in plant research and biotechnology and a formidable player in the life sciences arena.
-Perry Gustafson, Chair, 9th
International Plant Molecular Biology Congress