 What impresses me the most is Common Ground’s ability to work on long-term brand building with a commitment to real-time results.  -Art Kuesel, former Marketing Director, Brown Smith Wallace, LLC
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Brown Smith Wallace, L.L.C.- Media Relations Delivers “A Measurable Difference”
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One of Missouri’s largest accounting and consulting firms, Brown Smith Wallace joined forces with Common Ground in 2004 to build its visibility. Since, Common Ground has converted their placement rate from approximately 60 placements per year to more than 400, including substantive features and credibility-building industry expert positioning.
To make “a measurable difference” is a promise Brown Smith Wallace makes to each client. Common Ground’s approach to media relations…. working to identify several diverse angles from which to tell the “story,” is how we deliver such a difference to Brown Smith Wallace.
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The Guardian Project- Public Relations Saves Lives
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Created as a community-based collaborative effort and led by The AIDS Foundation of St. Louis, The Guardian Project is a novel social marketing campaign that appeals directly to gay men to prevent the spread of HIV/AIDS in the St. Louis community.
The launch campaign included the use of a variety of media to deliver prevention messages and an immediate call-to-action, including paid advertising, PSAs, proactive media relations, bar posters and coasters, and even dance videos with Guardian themes.
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Bethesda Health Group- Creative Work That Gives Back
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Bethesda Health Group, one of St. Louis’ oldest nonprofit organizations dedicated to the care of seniors, has spent decades caring for individuals with dementia related disorders. Recognizing its wealth of knowledge and experience that would prove valuable if shared with more families in the community, the team at Bethesda’s three Alzheimer’s care units decided to share their best
practices in a print format.
The care team hired Common Ground Public Relations to not only develop a booklet of suggestions on how to care for those living with the disease, but also to raise awareness and request for the free booklet.
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Travel and Tourism- Industry-specific experience
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In today’s fast-paced, global economy, perhaps no sector is more competitive or volatile than the travel and tourism industry. As managers work to boost property visits while searching for ways to cut operational costs, the disciplined approach of public relations shouldn’t be overlooked for the perceived potential ROI of expensive advertising and promotional campaigns.
The role of public relations in a travel and tourism marketing plan is essential. With nationally recognizedwork in media relations, community relations and issues management for the travel and tourism sector, Common Ground has obtained extensive experience in hotel, event specialty, destination, restaurant/culinary and airline industries.
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Contact us to receive your copy of Pack Your PR, Common Ground’s travel and tourism brochure that highlights our industry-specific experience.
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