STRATEGIC COMMUNICATIONS FOR ORGANIZATIONAL SUCCESS

Who We Are

A journalistically trained public relations team with proven success across many industries, including healthcare, higher education, hospitality and tourism, professional services, and consumer goods.

 

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What We Love To Do

PR & Crisis
Communications

Our team works with each client to develop and train internal leadership and subject matter experts in preparation for media outreach. Read More…

Digital Communications &
Social Media

The Common Ground team helps our clients incorporate all communications platforms into their outreach strategies. Read More…

Custom Publications &
Short Video

Which came first, the media relations campaign or the annual report? From our storytelling perspective, they feed off each other beautifully. Read More…

Special Events &
Product Launches

Nothing helps connect an organization with its essential audiences like a well-conceived special event. Read More…

OUR WORK

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Consumer Engagement via
Social Media
We help our clients incorporate all communications platforms into their outreach strategies, including the latest in digital communications. Our extensive experience ranges from developing corporate social media protocols and educating and training employees in safe and compliant online behavior, to executing like-worthy social media campaigns. Our efforts on behalf of our clients have earned us peer-reviewed accolades and industry awards. How can we help your organization be socially adept?
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Branding & Identity
Defining your brand identity is vital in telling its story. Understanding what it stands for and determining what audiences experience is one of the most important tactics in developing a public relations strategy. That’s where we can help. From organizing focus groups to delivering corporate image campaigns, we are diligent in our strategic approaches in identifying and executing the experience you want to share with your audiences.
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Special Events
Breaking ground on your new business? Celebrating a grand opening? Hosting a launch event for your new endeavor? Our team is well-versed in planning and executing events that fit your special achievement or occasion, and we pride ourselves in being meticulous in ensuring your event fulfills your grand vision. Let us collaborate with you on how we can take your event from just another hum-ho to a memorable occasion.
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Consumer Goods Launch
& Support
You’re introducing a brand-new product to the market and have one chance to make the optimal first impression. We have extensive experience in product launches—from developing your message to special events planning and media relations to help your brand stand out from the rest.
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Thought Leadership & Awards
Developing organizational leaders into thought leaders is a nuanced journey. Our team works routinely with our clients to discover the exceptional resources within their organizations and helps cultivate their distinct relevance in their industry. Being sourced for comment or providing in-depth perspective in the Wall Street Journal or on CNBC, truly helps put the E in expert.
MediaRelations
Media Relations
The CGPR team develops multiple story angles appropriate for a wide range of media, including traditional print, broadcast, online and social media. As trained journalists ourselves, we take the time to develop a story, validate it and communicate with media in a professional way. The results speak for themselves: millions of earned impressions for the widest variety of clients imaginable.
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Content Creation &
Content Marketing
Our clients are rich with big thinkers, subject matter experts and thought leaders. Our team helps develop their ideas into well crafted, compelling content that feeds many channels of information: from blog posts and bylined articles, to LinkedIn posts and guest contributions to major media outlets.
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Publications
Delivering our core interviewing and writing talents to our clients is one of the most enjoyable parts of our work. Together with our graphic design partners, we deliver award-winning publications—newsletters, brochures, magazines, by-lined articles, speeches, marketing collateral and annual reports that earn attention and results for our clients.

CONNECT WITH US

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TWITTER

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LINKEDIN

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Are you ready to get started? Contact us today for a consultation and find out how we can help you!